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production

Design

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Anchor 1

Introducing Cala's new brand stoRY

I joined Alchemy Films as the on-set stylist for Cala Homes' promotional video. The video beautifully narrates the journey of an average family through various life stages, all within a single home.

"Love How you live"

The heartfelt narrative spans from the birth of a child to her first steps, graduation, and eventually having her own child, capturing the love and warmth of a family home over the years. The script immediately grabbed my attention with its portrayal of family love and the home's role in witnessing each stage from youth to adulthood enforcing the idea that:

 

"the home is in your family for generations".

Styling multiple rooms to reflect different phases of the family's life was both a blessing and an enjoyable challenge. I created mood boards to define the look and feel of each room and achieved sign-off on a quick turnaround. Working within a tight budget, I sourced props, dressed, and built the set in a real Cala Homes show home. Making the home appear as if it had been lived in for 20 years required creativity and attention to detail while adhering to brand guidelines and not damaging the show home. By strategically building flats to demonstrate a length of time (using painted and wallpapered) and incorporating subtle prop elements, we successfully conveyed the passage of time and the evolving story of the family.

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The TV ADD

Awards

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