Working with McCanns on a billboard campaign for Bristol's top shopping destination, which also hosts fashion shows throughout the year, was an exciting experience. For Bristol Fashion Week, my goal was inclusivity, making the event accessible to everyone, not just influencers and models.

I was tasked with finding locations and prop styling for this fun campaign, featuring everyday people posing like models in real situations. This approach humorously acknowledged fashion's absurdities while successfully highlighting The Mall's relatable, high-street fashion credentials.