Special effects artificial snow, sun-screen, woolly jumpers, hats, scarves, shorts and only two electric fans between twenty five people.
Handed one of the hottest weeks in British weather history, BBB was commissioned to shoot Forever Living Products' 2016 Christmas campaign video, with Sander at the helm.
Sander and Isaac pushed for a family based, heartfelt and sincere campaign. Alongside Charles' narrative ideas and scriptwriting, we produced a result that's far away from Forever’s previous campaigns of ambiguous animated characters. Our film depicts a common scene for many working families at Christmas.
The international campaign was funded from twenty six territories which included negotiation with Forever account cost centres around the world. We had to be creatively mindful of numerous cultures and lifestyles, encompassing the brand's guidelines. The two week pre-production consisted of predominantly working directly with Forever's UK and US marketing managers.
Sander's extensive experience of working with Forever ensured mindfulness of Forever's brand and image. Essential experience in pioneering a new direction for the company.
A tight team, doubling up on responsibilities, created a very strong professional unit that on the last day allowed for a complete ‘let your hair down’ family drinking session.
8 year old Rosie was a inspiration to us all. She managed her role professionally, whilst enjoying the whole experience with her mother and the new friendships she made during the shoot days.
Big up to Evangelos Polychronopoulos who managed to save the Alexa Mini whilst falling over the spotter, the focus puller and Barry the dog, during a running shot with our actress Joanne.
One of the highlights from pre production was the casting session we ran for selecting the film’s main role of the daughter.
Of course Rosie was our favourite, but all of the girls were great. We were certain that we’d found Isaac’s long lost daughter when we were introduced to a girl who could communicate in Isaac’s self officiated language ‘Isaac-ism’.
The magical spark of a Forever Christmas was ignited when villagers and neighbours made prolonged detours to take a snap of the house dusted in snow. It was only when shooting our exterior shots did we realise how unforgiving the snow actually was, sticking to us like glue.
Take a look at some of the production storyboards.
From a cherry picker sprinkling snow over Isaac's house, to Ike embracing his new role as childminder, click below to see what happened behind the scenes.
Across the finish line with a Bathams beer in hand.